Putting Together a Demo for Your Break Into The Music Industry

As a band or as a solo artist, eventually you have to start thinking about making a demo CD for A&R reps, producers, production companies, and record labels to help market, fund, and traffic your music. 

Getting someone in the music industry to take the time to listen to your demo is not an easy task. Most demos are tossed in the garbage before they are even opened and if they are listened to, even if you only put three songs on the CD, most people in the music industry won't even bother listening to the whole thing. Don't take it personally; it's the music industry.

But if you do have something special and you are ready to put together a demo CD in the attempt to get the attention of the music industry, there are some things you need to know to be successful in this venture.

Put Together a Couple of Great Tracks 

First, you have to take some time and decide which songs are your best songs that will grab the attention of someone who might want to invest some time in you. Three to five songs are all you really need. 

Special Track Structure for a Demo

To improve your chances of having more than one song listened to you should set your demo CD up like this: take 30 seconds of each song and put those clips as your first three to five tracks. Next, create another three to five tracks of the same songs at their original lengths and put them at the end of the CD. This will help when someone important listens to the CD, they will hear just a little preview of each song and they can quickly move on to the next one. When and if they do hear something they like they can go forward to the track that contains the whole length of the song for more.

Important: Make sure that you label the CD cases with the information that tells the person who will be listening to the CD that the track structure is set up in this special way to avoid confusions. 

Also, make sure that all artist names or the band's name is on the CD insert or cover along with each member of the band and their responsibilities.

Press Kit

The ideal of a press kit is to essentially tell whoever picks up your CD to listen to it, who you and or your band are, what your accomplishments are, where you have performed, and any proof of a local, Internet, national and international fan base that you have acquired throughout time under the bands or artist name.

You may also want to have some live performances recorded at a venue you frequent or in the studio where you record. Yes, it would make more of an impact to have a live performance at a venue, but you can still do some really cool stuff in a studio with a camera.

In this press kit you also want to include a bio - make sure to include what ambitions and intent you yourself or your band has along with any other info that can help you or your band standout.

Make Contact

Take some time and network with people who are involved in the music industry - ask questions and make connections. The ideal here is to find places you can send your demo CD to that are worth your while. My first demo CD I sent out, I made the mistake of sending it out to every place that was or maybe wasn't excepting demos, and to this day I wonder just how many demos I sent out that never made it out of the package before finding its way to the trash can. I'm going to assume out of probably 150 demos I sent out, only about 2 percent of them made it into a CD player, that's a lot of wasted time.

The best way to avoid wasting your time sending out demos to places or to people who won't listen to it is to make you're music solicited. Sounds tough right? It's not, a lot of bigger record companies do not accept non-solicited music, but all you have to do is talk to someone and get them to agree to listen to your music, and then you can send it to the address of which they give you and label it "Attention: corresponding name" and now you're solicited. This will help you and the company or person you send it to. A three-minute phone call will give you an exact address to send your demo to so it won't end up in the wrong hands and then tossed in the garbage. 

Get Some Representation

Let's say you have exhausted all of your connections and the Internet is a well ran dry of possibilities. You can always look to hire professionals to help you get your music in the hands of the right people. Yes, it can be expensive, yes it can seem like they're doing nothing more than what you can do, but the difference is that they probably have connections that you would never be able to get your hands on, that's their job. The question you have to ask yourself or your band is "will it be worth the money?" 

There will be a risk, let's face it, no one wants to think that they aren't good enough and no one should have to. But in this case, if you or your band still needs more practice and more experience, you should wait on spending the money on professional help until you and or your band can utilize it in the most efficient way.

You have to look at like this, if you are paying someone to help you and they know that you're not ready for this type of move yet, that person you are paying will not tell you because they want your money. Even worse, they will not give you or your band the time and the effort you are paying for, basically, because it won't be in their best interest for their career to promote your music to other professionals when they know it's not ready to be promoted.

But if you feel you are ready and you have an awesome press kit, bio and demo, and you're ready for the big boys but your connection just aren't powerful enough to get your music noticed, this could be money well spent.

Keep in Touch

Let's say you have made some contacts and you have some people who are willing to give your music a listen. There is nothing wrong with a follow-up phone call. Let's say you sent your music and the person or company has received it but has not taken the time to listen to it yet. This phone call could light the fire under someone to open the CD and give it some time, especially if you come off as someone who might just call ever week until someone does listen to it. You may also help yourself by calling if someone has listened to the CD and is on the fence about it. A phone call could show them the ambition that they want to see from an artist, and that might sway them in the right direction about what they want to do about the situation in general.

A Couple Last Things You Can Do

This is not a must, but it will help you look more professional: Get your music copyrighted. This won't only make you look more professional but will also protect your music when you're sending it out to different places. 

You can also help yourself and your band by using art work in the form of a label or a symbol that can be associated with the band or you as an artist. Again, this is not a must, but anything that can help market your name is just one more thing to add to your press kit and can help your chances of success.

One last thing that should be noted is that this is a process, making it big overnight will be like hitting the lotto. So unless you're feeling that lucky, get ready for the long hall.

Three Reasons Music Recording Engineers are Having a Hard Time Finding Work

Having a hard time finding work in the Music Industry as a recording engineer?

There is three big reasons why - the economy, technology and the Internet. These three factors have played a huge part in the loss of work for engineers, and here is why.


The Economy

Yes, a lot of people may think that the economy would not affect the music industry as much as it does, but in some cases it may be effected by the economy even more than most industries.

The music industry relies on people having extra money, and when times are tough, people don't buy CD's or go to concerts; a band that spends $4000.00 a year to have their CD recorded, if they can't afford it anymore than the engineers, producers and studios suffer.


As long as the economy is not doing good or even when it bounces back, if it's still at an unstable state or at least in a rescission state, the cycle will continue and it will be hard to find people who are willing to record their band or their self to make a CD that might only sell a few hundred or even a few thousand copies.

The economy also affects record labels and production companies as well. Record companies and productions companies are the financial backing to a lot of work that comes available to studios and engineers. They can pay for studio time that an artist or band may not be able to afford, but if sales down, then they will be restricted to how much funds they can use to promote a talent.

Technology

Technology is great for the D.I.Y. (do it yourself) people, but for a recording engineer it makes trying to get work very hard. Technology is making it capable to have a small home studio with big professional results at an extremely affordable price.



A studio that could have been put together 15 years ago for about $50,000.00, can now be put together in someone's garage or basement for just about $5,000 dollars, and believe or not, it can sound just as good.
Even worse for the engineer, if you're just a solo musician or a really small band, it can take even less money and even less space. Hand held recorders, computer software, compact MIDI keyboards, MP3's, flash drives etc. are just some of the products playing a part in taking the need of an educated, experienced engineer out of the equation.

The Internet (Information World)

Here is the third and final nail in the coffin for the independent recording engineer. If you have access to all of the equipment mentioned above and more, and want to learn how to use it, the internet has unlimited resources to learn from. Although, there are some things you just can't pick up from reading or watching videos - if you stick with your hobby long enough, you might just be able to be just as good as a professional without the need for schooling or an internship.


Adjust Your Game Plan
Just think about some of these factors when you go out looking for work. Understand, it might not be you or your talent that hurts your chances of getting work, but it could be that the Music Industry is changing and recording engineers are suffering from it. My suggestion to everyone is to see how the industry is changing and change with it. Find out where and how other engineers are making their money in the industry and adjust your game plan.

 

Recording a Great Album: The Golden Rules 27-30 of 37

Monitoring the Mix

27.  Listen to your music at moderate levels in your car or on a boom box. This is how most of your fans will listen to it, and mixing at loud levels will fatigue your ears and distort the "true" sound.

28. Sometime it's good to take a day off and come back to listen. The same applies for mix-down. Ears don't last very long in the studio.

29. As you review each mix, make sure you can comfortably hear all of the instruments. Tweak the mix on a small pair of speakers at an extremely low volume. Headphones are also very valuable at this stage. You should be able to pick up each instrument even at this level.

30. Learn to recognize ear fatigue. You're better off quitting a session early when you're tired than wasting time making a bad mix that will have be redone anyway. 

Recording A Great Album: The Golden Rules 7-13 of 37

Preparing to Record

7. Be early! At some studios, the clock starts running whether you're their or not. Find out about their cancellation policy.

8. Make the studio a comfortable relaxed place. If it's not, it will show in your finished product. Most studios will have your basic essentials, but if you need something special or special accommodation, it's up to you to make those arrangements.

9. Make sure you and your engineer have the same vision - go over your songs with him/her before recording. Before booking your studio time, ask to hear other material the engineer recorded. If artist/band and engineer are on different pages, it can be costly for who ever is paying for the studio.

10. Depending on whether the/you studio has 8, 16, 24, or 48 track capability, plan out how you will leave room for all of the essential parts. This should simplify the mix and eliminate the need for bouncing tracks later.

11. Use new strings, chords, drums sticks and heads - and bring spares.

12. Find out the hours of the local music store just in case. Most studios might be able to hook you up with some spare equipment, but you will want to use your style and brand for the perfect outcome.

13. Don't use new gear or different equipment that you haven't used before, "even if it's better than what you have." Surprises can cause problems and just because it's better does not me it will make you play better.

Rule of thumb - if you wait till the studio clock is running to tie up loose-ends it's like throwing money in the garbage. And one more misconception: hangovers and efficiency do not mix.

Launching a Recording Engineer Career

Rocky Starts

 
Becoming a recording engineer in the music industry is not as easy as some people may hope. There are very few salary based jobs out there for a recording engineer. The only real way to break into the industry of recording music is to become a freelance audio engineer. The hardest part about being a freelance audio engineer is getting your first couple of clients and getting them to come back. It's not uncommon for someone to spend 1 to 5 years in search of a steady clientele that can bring in some source of steady income that can put food on the table, pay the bills, pay for health insurance and pay for any equipment you need to keep your business up and running.



Finding Clients
 
The reason why the first couple of steady clients are so hard to find is because it is hard to get someone to shell out some hard-earned cash for your recording services when they have no idea what kind of work you will do for them. Even with an education in the recording arts field, you will find that it does not mean very much. It may relieve some worries of potential clients but not enough to make a big difference. In fact, most of the real successful recording engineers never even attended school. Of course this does not mean that someone should skip out on getting educated before trying to jump-start a career in the recording arts field. If you need the education and even if you don't, if you can afford it, it can't hurt.

Another reason why it is hard to find those first couple of good clients to start-up a steady clientele is that even a somewhat part-time established band or an artist probably already has a recording engineer and a studio that they use on a regular basis. Even if they are not completely satisfied with their current recording situation, it would still be hard to convince someone, who as a beginner, you could do a better job. If a potential client knows you're just starting out as a beginner, they would be taking a huge risk that your recording services could still be extremely amateur. If your recording services were not up to quality standards then (in theory) a band or an artist would still have to pay you, but they would also have to go back to their old recording services and then pay them to either fix what you've done or even have the whole project rerecorded, which is a waste of time, money and also a huge hassle.

Don't Forget the Contract
 
Here's a little hint! Make sure a contract is signed before work begins. If you were wondering, this is how you will guarantee that you get paid. Like with anything, even if your skills are not yet professional and you're still in the learning process, if you did your best and put the time into it, you will still want to get paid. And with a contract you will. It's up to the client to ask and understand about your credentials and up to you to do the same with your client. If both parties tell the truth, both parties will go into the project with the right expectation.Determination, Networking and Motivation
 
If you feel like you have the skills and determination to take on this career and make it work for you, then by all means you should follow what you know is best for yourself. Determination, networking and staying motivated when work is not coming in so steadily are the three tools you really need to get a career lunched and keep it going. The most important tool a person needs to utilize is networking. Network with people who have the same ambitions of making it in the music industry as you do. You can have a thousand friends, but if the only thing they know about the music industry is how to pop a in CD of their favorite band or artist and hit play, they will not help you very much when trying to achieve your goal. Anyone you can get to know who plays, records, produces or promotes music are good people to become friends with and stay friends with. You never know when an opportunity not directed to you or for you might come along and one of your friends is in the right place at the right time but can't do the job but can vouch for you and say, "Hey, I have a good friend that may be able to help you out," and sometimes that's all it takes.

Another option of networking you can utilize is advertising. I personally finished school at the Recording Institute of Detroit, and I bought some advertising to see what kind of potential clientele would come my way. Unfortunately, I don't have much good to say about this process. I advertised with networking websites, fliers and business cards, the little response I did get were usually from somewhat corky individuals with completely unrealistic expectations. In fact, I never picked up one of my clients from advertising. I'm not saying that someone else might not find success in this process, but this is just my personal experience. Depending on your location and how much effort you put into advertising, someone else might find different success than I did.


Internships
 
When I finished school for recording engineering in Michigan, I went on a search for an internship. I contacted over 100 studios about an internship and only received a couple of responses back. The responses I received all pretty much had the same answer. The answers were, they do not use interns at all or some responses were they did not use unsolicited interns. Solicited internships would mean you would have to know someone or pay someone or a company to get you one. Now, there is a possibility that other states have better intern opportunities. But for me I never even checked out-of-state because I did not have the money to relocate to another state for an unpaid internship. I was, however, given advice from two different studio owners/engineers that graciously took some time out of their day to talk to me. Both of their advice was pretty much the same and pretty simple, "In a state like this where almost all musical recording engineers are freelancers, forget the internships and just get out there and get started. An internship would just be wasting a lot of time."


Last Words of Wisdom
 
I should note that if you are looking for those salary jobs, you will increase your chances dramatically if you were willing to move to places where music is extremely huge, such as New York, California, Nashville Las Vegas etc.


 

Get Serious About Your Studio: Create a Patch Bay

If you have a Home Studio and you are running a lot of outboard equipment, then you need to invest in a patch bay. Think of the trouble you probably go through unplugging one piece of equipment and snaking out the cord and then running it to another piece of equipment. Think of the spaghetti mess of cords and knots that you have to fight with and trip over on a consistent basic.


With a patch bay this could all be avoided. Quick and easy access to all of your equipment will help take the stress off of you as the engineer and can help you and your studio look professional.


You will also find that if you have a signal flow problem, finding where the problem is at will be a lot easier with a patch bay. With one patch wire, you can stand or sit in the same place and check everything one plug at a time, it's that simple.

Unfortunately, I wish I could tell you this project is cheap, but I can't. I would say you should expect to pay about a minimum of 200 hundred dollars. The bay itself will cost money and the chords will not be cheap either, but in my opinion money well spent.

So basically, you can keep wasting your time on your hands and knees under your studio desk trying to blindly connect to the back of each component, or you can set up a patch bay and run everything one time and one time only.

Head over to this site for great patch bay advice "patch bay"



 

Recording Engineer Advice: Get paid First!

If you're a freelance audio engineer then getting paid is important. Unfortunately, there are people out there who just aren't good people and are always looking for someone to screw; it's part of the business. As an engineer you need to protect yourself, and the best way to protect yourself is by making sure nothing leaves your computer or studio without the money upfront.

Rough mixes, data files, masters, mp3's, not even a couple of tracks you recorded out of a full album should ever be handed to the client without being payed. Even if the client is due back for more tracks or a mastering session, you could hand them over a rough mix and later a dispute between rates could arise and the client may decide there are no longer happy with the current situation and not come back; if you did not get paid for the work you handed over, you just lost money.

This is sad to say but even friends should be held to a certain professionalism. Chances are your friends won't skip out on you and not come back, but if you don't take some type of stand it's very easy for them to get the wrong impression and take advantage. Unpaid debt can build up and then get pushed to the side, then be forgotten as they are working on more debt.  It's kind of like the old saying my Mom used to say, "Before it even starts, nip it in the bud."

Microphone Placement for Best Performance

Have you ever come across the problem of mixing a band that you know sounds great but during the mixing process you find yourself pulling your hair out trying to find that perfect sound? Of course, all recording engineers have, but what is the problem? The problem could be a couple of different things, but most likely the problem lies in the way the music was recorded.

Recording correctly

The reason why where you record and where you place microphones is so important is it can be the difference between having an easy time mixing a recording, or having a hell of a time; it can also be the difference between a great final product or having something that sounds like poop. If you have tracks that need a lot of work to make them sound right, as the engineer you will have to use so much eq and so many different effects that the end result would be an unnatural sound. You would be better off just going back and starting all over by rerecording them again.





Here is an example

When I was just finishing school at the Recording Institute of Detroit (RID), I had a buddy who recorded a couple of songs with his band in his garage for me to mix at a later time. The band sounded awesome at the local bar but when they recorded a couple tracks in their garage the tracks were not even worthy of me taking the time to mix them. This is because a lot of people think that the mixing process is some type of magical process that can fix anything, but that is far from the truth. Eventually, we all got together, I recorded them in a more suitable place for music with correct microphone placement and before you knew it, with just a tiny bit of mixing work they had new tracks that sounded awesome.

How to Avoid This Problem All Together

If you are going to be the engineer recording a project or you are simply just recording your own band, here is the best way to get the best recordings: always make sure each instrument and all vocals coming through the microphones sound just the way you want it before you record. There is no room for error here, for the best results make it right from the beginning. Before recording, each track should not only sound good individually at the stereo-track but also while the band is all playing together.

While you're listening to them practice and you're checking and adjusting levels, take notes on what mics need to be adjusted and in which way. When you're done with the sound check, go back and make the proper adjustments. But don't make the mistake that a lot of other engineers make, don't assume its right just because you moved them; go through the sound check process again. Even if it takes you five or six times and the musicians or your band buddies are getting aggravated, trust me when it comes time to mix the tracks the outcome will make everyone happier.