
As a band or as a solo artist, eventually you have to start thinking
about making a demo CD for A&R reps, producers, production
companies, and record labels to help market, fund, and traffic your
music. Getting someone in the
music industry
to take the time to listen to your demo is not an easy task. Most demos
are tossed in the garbage before there are opened and if they are
listened to, even if you only put three songs on the CD, most people in the music industry won't even
bother listening to the whole thing. Don't take it personally; it's the
music industry.
But, if you do have something special and you are ready to put together
a demo CD in the attempt to get the attention of the music industry,
there are somethings you need to know to
be successful in this venture.
Put Together a Couple of Great Tracks:
First you have to take some time and decide which songs are your best
songs that will grab the attention of someone that might want to invest
some time in you. Three to five songs is all you really need. And to improve your chances of having more
then one song listened to you should set your demo CD up like this: take 30 seconds of each song and put
those clips as your first three to five tracks, and then create another
three to five tracks of the same songs at their original lengths and put
them at the end of the CD. This will help when someone important
listens to the CD, they will hear just a little preview of each song and
they can quickly move on to the next one. When and if they do hear something
they like, they can go to the track that contains the whole length of
the song for more at their own leisure.
When putting together this CD, make sure that your artist name or the bands
name is on the cover, each member of the bands name and responsibilities
are labeled properly and each track is labeled properly.
Press Kit:
The ideal of a press kit is to essentially tell whoever picks up your
CD to listen to it, who you and or your band are, what you
accomplishments are, where you have performed, and any proof of a local,
Internet, national and international fan base that you have acquired
throughout time under the bands or artist name.
You may also want to have some live performances recorded at a venue
you frequent or in the studio where you record. Yes, it would make more
of impact to have a live performance at a venue, but you can still do
some really cool stuff in a studio with a camera.
In this press kit you also want to include a bio, make sure to include what are the ambitions and intent of your and or your band.
Make Contact:
Take some time and network with people who are involved in the music
industry; ask questions and make connections. The ideal here is to find
places you can send your demo CD to that is worth your while. My first
demo CD I sent out, I made the mistake of sending it out to every place
that was or maybe wasn't excepting demos, and to this day I wonder just
how many demos I sent out that never made it out of the package before
finding its way to the trash can. I'm going to assume out of probably 150
demos I sent out, only about 2 percent of them made it into a CD
player, that's a lot of wasted time.
The best way to avoid wasting your time sending out demos to places or
people that won't listen is to make your music solicited. Sounds tough
right? It's not, a lot of bigger record companies do not except
non-solicited music, but all you have to do is talk to someone and get
them to agree to listen to your music, and then you can send it to the
address of which they give you and label it "Attention: corresponding
name" and now you're solicited. This will help you and the company or
person you send it to. A three minute phone call will give you an exact
address to send your demo to, so it won't end up in the wrong hands and
then tossed in the garbage. And if they are not excepting demos, just
save yourself some time and energy by not sending it somewhere for no
reason.
Get Some Representation:
Let's say you have exhausted all of your connections and the Internet
is a well ran dry of possibilities. You can always look to hire
professionals to help you get your music in the hands of the right
people. Yes, it can be expensive, yes it can seem like they're doing
nothing more than what you can do, but the difference is that they
probably have connections that you would never be able to get your hands
on, that's their job. The question you have to ask yourself or your
band is,
will it be worth the money? There will be a risk, let's
face it, no one wants to think that they aren't good enough and no one
should have to. But in this case, if you or your band still needs more
practice and more experience, you should wait on spending the money on
professional help until you and or your band can utilize it in the most efficient way.
You have to look at like this, if you are paying someone to help you
and they know that your not ready for this type of move yet, that person you'll paying will
not tell you because they want your money. Even worse, they will not
give you or your band the time and the effort you are paying for,
basically, because it won't be in their best interest for their career
to promote your music to other professionals when they know it's not
ready to be promoted.
But if you feel you are ready and you have an awesome press kit, bio
and demo, and you're ready for the big boys but your connection just
aren't powerful enough to get your music noticed, this could be money
well spent.
Keep in Touch:
Let's say you have made some contacts and you have some people who are
willing to give your music a listen. There is nothing wrong with a
follow-up phone call. Let's say you sent your music and the person or
company has received it but has not taken the time to listen to it yet.
This phone call could light the fire under someone to open the CD and
give it some time, especially if you come off as someone who might just
call ever week until someone does listen to it. You may also help
yourself by calling if someone has listened to the CD and is on the
fence about it. A phone call could show them the ambition that they want
to see from an artist and might sway them in the right direction about
what they want to do about the situation in general.
A Couple Last Things You Can Do:
This is not a must, but it will help you look more professional: Get
your music copyrighted. This won't only make you look more professional
but will also protect your music when your sending it out to different
places.
You can also help yourself and your band by using art work in the form
of a label or a symbol that can be recognizable with the band or you as
an artist. Again, this is not a must, but anything that can help market
your name is just one more thing to add to your press kit and can help
your chances of success.
One last thing that should be noted, this is a process, making it big
overnight will be like hitting the lotto. So unless you're feeling that
lucky, get ready for the long hall.